Austin Tape Express

Austin Tape Express is a project my two good friends have been working on! Their mission is to record their own musician friends and other Austinites playing live sets in unique spaces. Since they use tracks to record, they wanted a logo that would call back to when things were more analog. I designed a logo for them, and made an animation of it for their videos as well.

Logo and Color ideation

For options four, five, and six from my initial design phase, I adapted letter forms I found on 70s cassette tape inserts. When the winner was chosen, I set forth to find some retro color schemes with some direction from my friends. There’s one in on the top row that leans super John Deere and I’ve got a soft spot for it still.


Client: Austin Tape Express
My roles: Graphic design, animation