KARE 11 Weathering the Seasons branding

Is there anything more Minnesotan than discussing the weather?

The KARE 11 meteorological team came to the marketing team with their two part weather special that explains the science behind our state’s most extreme temps and relay important safety tips.

I was tasked with facilitating branding and infographics for our large monitor display. I loved picking rich colors that accentuated the bold, harsh elements that would be discussed.