Overview

Summer is a difficult time of the year to feed kids. When school is out, parents don’t have the extra support they need to feed their kids breakfast or lunch. Food shelves like Second Harvest also lose visibility: Summer is not a peak time giving time like Thanksgiving or Christmas.

KARE 11 partnered with Second Harvest Heartland to raise money and awareness to the issue, raising money to stock food shelves.

The ask

Create a logo and branding that works with both Sunrise and Second Harvest Heartland brands. Adhere to a majority of Second Harvest’s colors and aesthetics, and use supplied photography from their summer campaign. Deliver supporting assets for broadcast and social media use.