overviewParents have less support in feeding their kids during the summer when school is out. To add to the issue, summer is not a peak time donation time for food shelves.
KARE 11 often partners with Second Harvest Heartland to raise money and awareness to the issue, raising crucial funds to support the cause. I helped bring attention to the special summer drive by creating a custom brand for the event that combined the two brands with color, typography, and supplied photos.
broadcast & socialfullscreens for newsCreditsClient: KARE 11 & Second Harvest Heartland
Art Direction: Jim Thomas, Daniel Crowe
Social media, promo video, additional animation: Mike Scheuermann, Chris Parr
my rolesLogo design & animation
Animation
Typography
Branding
Layout
File handoff