KARE 11 + Timberwolves

Overview

The Wolves are back on broadcast with KARE 11, baby! To announce the special occasion of select games returning to over-the-air TV, I familiarized myself with the Timberwolves brand and created a harmonious look and feel between both KARE and the Wolves brands.

The ask

Take guidance from the Minnesota Timberwolves creative marketing team in creating specialized branding for the morning event. Lean more into the Timberwolves aesthetic and colors. Additionally, create a specialized official lockup to use in media announcements.

Schedule layouts

The logo: a closer look

For starters, I couldn’t get over that electric green! I knew I wanted that to be a major feature. I adapted the Sunrise arch I developed for their show brand during their 2024 Olympics coverage as it really fit with the sporty aesthetic.

The top line of “Wake up with the” felt like the perfect opportunity to use the letterforms found in the Timberwolves wordmark. I crafted “k”, “u”, “p”, and “t” from the existing information and kerned everything carefully (say that five times fast).

Credits

Client
KARE 11 & MN Timberwolves

Art Direction
Jim Thomas, Heather Meyer, Mike Grahl

Stadium Placements
MN Timberwolves creative team

Promo Photography
Mike Scheuermann & Daniel Crowe

My roles

Logo Design
Animation
Typography
Branding
Layout
File Handoff