Toys for Tots
KARE 11 and the Twin Cities Marines have been teaming up for nearly 50 years to bring children holiday joy.
I was tasked with giving our most important community-facing brand a facelift. The existing brand was an eye-bending, inaccessible, candy-cane-red-on-white which physically hurt to look at. I wanted to offer something calmer and easier on the eyes that had imagination and atmosphere.
Toys for Tots
KARE 11 and our local Minneapolis Marines have been teaming up for nearly 50 years to bring children joy during the holiday season. I was tasked with giving our community-facing brand a much-needed facelift. The existing brand was an eye-bending-candy-cane-red-on-white that was definitely not accessible, and actually physically hurt to look at. I wanted to offer something calmer and easier on the eyes that had a bit more imagination and atmosphere.
Sizzle
Social
North Star Donuts, the absolute best ever, showed up early in our parking lot to dish out free apple cider donuts! I illustrated these social posts for KARE and North Star to use on their socials. The bear was created after the branded Marines teddy bear.
Credits
My roles: Animation, design, illustration refinements, typesetting, logo lockup
Asset sources: Adobe Stock, Aerynrei
Art Direction: Erin Gordon, Katherine Turro, Nancy Trypuc
Script: Nancy Trypuc