overviewThe Wolves are back on broadcast with KARE 11, baby! To announce the special occasion of select games returning to over-the-air TV, I followed guidance from the MN Timberwolves marketing team to create a harmonious look and feel between both brands.
intro animationstadium applicationSchedule layout for broadcastThe logoFor starters, I couldn’t get over that electric green! I knew I wanted that to be a major feature.
The top line of “Wake up with the” felt like the perfect opportunity to use the letterforms found in the Timberwolves wordmark. I crafted “k”, “u”, “p”, and “t” from the existing information and kerned everything carefully.
CreditsClient: KARE 11 & MN Timberwolves
Art Direction: Jim Thomas, Heather Meyer, Mike Grahl
Promo Photos: Mike Scheuermann, Daniel Crowe
my rolesLogo design
Animation
Typography
Branding
Layout
File handoff