Marketing assets for The Familiar

Book trailer

The prompt for the trailer required making the scorpion on the woman’s hand move. It took some troubleshooting, finding the right footage, and a little bit of cussing late at night, but finally the curse was broken (read: I got to stop looking at the scorpion).

Pre-order reel

To drum up more interest, why not entice ‘em with a shiny object?

I made this 8x8 pre-order print look enticing by separating the illustrated elements so I could really help it shine when animating it in After Effects.

Praise & book quote reels

Flatiron’s Marketing Director gave me a list of quotes, assets, and light design direction. I laid out the typography and assets alongside elements from the existing campaign for these.

Credits

Client
Flatiron Books

Cover Design
Jim Tierney

Art Direction, Copywriting/Scripts & Concepts
Erin Gordon, Katherine Turro, Nancy Trypuc

Book mockup provided by Flatiron Books

My roles

Typography
Animation
Design
Typography
Layout
File Handoff